Profit Margin Percentage Calculator

Profit margin % = (Gross profit ÷ Selling price) × 100, where gross profit = selling price − cost. Example: cost $56, sell $80 → profit $24 → (24/80) × 100 = 30% margin. Enter profit as the first value and selling price as the total.

No. Markup is usually profit as a percent of cost: (selling price − cost) ÷ cost × 100. Margin is profit as a percent of selling price. The same dollars yield different percentages because the denominator differs.

It depends on industry and business model. Retail and restaurants often run single-digit to low double-digit net margins; software and consulting can be higher. Use margin to compare your own products over time and against benchmarks in your sector.