Wholesale markups generally range from 15-50%, much lower than retail markups. The exact percentage depends on your industry, product type, and the volume discounts you offer. The key is pricing low enough for retailers to apply their own markup while maintaining your profitability.

Start with the target retail price and work backward. If the ideal retail price is $100 and retailers need a 50% margin, your wholesale price should be around $50. Then verify that $50 covers your costs plus your desired profit before committing to that price point.

Yes, tiered pricing is standard in wholesale. Larger orders reduce your per-unit handling and shipping costs, so sharing those savings through lower markups incentivizes bigger purchases. Typical volume discounts range from 5-15% off the base wholesale price.