Jewelry markups commonly range from 100-300% for retail and even higher for luxury or designer pieces. Fine jewelry stores typically use a keystone (100%) to triple-key (200%) markup. Handmade and artisan jewelry can command premium markups based on uniqueness and craftsmanship.

For handmade jewelry, add your material costs plus an hourly rate for your labor to get the total cost, then apply your markup. Many artisans undervalue their time — charge at least a fair hourly rate to ensure sustainability. A 200% markup on the full cost including labor is a solid starting point.

Yes. Higher-value materials like gold and diamonds often carry lower percentage markups because the absolute dollar profit per piece is already significant. Fashion and costume jewelry with inexpensive materials typically uses higher percentage markups to generate meaningful revenue per item.