Clothing markups typically range from 100-300%, with fast fashion on the lower end and designer or luxury brands at the higher end. A 150% markup (2.5x cost) is common for mid-range clothing brands, meaning a garment costing $15 to produce would sell for around $37.50.

Retailers set initial markups high enough to remain profitable even after end-of-season markdowns. If you expect to discount 30% of inventory by 50%, your initial markup needs to account for that lost revenue across the full collection. This is why initial fashion markups appear high.

Yes. Basics and staples like t-shirts and jeans often use lower markups due to intense competition, while unique designs, outerwear, and accessories can command higher markups. Analyze price sensitivity by category and adjust markups to maximize total profitability across your product line.